New Online Poker Room Designed to Appeal to Indian Audience
25 October 2005

Now more than ever, many companies in the online casino industry are working on ways to expand their market and attract a larger audience to internet gambling. One such new poker website known as TeenPatti.com, has designed their online poker room to appeal to an Indian audience. Teen Patti has been able to achieve this aim through a partnership with the LoboGaming Corporation, and will be using LoboGaming’s software for their site.

What makes this whole project unique is the fact that not only is Teen Patti one of the first sites to be specifically designed to attract Indian bettors, but it is also the first site to license the software of LoboGaming. The agreement between Teen Patti and LoboGaming is worth more than $1 million dollars, and on top of that, LoboGaming is entitled to a share of Teen Patti’s profits.

The Teen Patti site is one-of-a-kind as far as its Indian orientation is concerned. There is little doubt that it will capture the huge market that India is promising to be. Teen Patti’s partners, LoboGaming – who make up a part of the parent company Taj Systems Inc. – has really taken an enthusiastic interest in the economy of the emerging sub continent, and is one of the main reasons why they are so pleased to be apart of this project.

Jay Patel, the CEO of Taj Systems, commented that the goal for Taj and LoboGaming is not mass marketing, but target marketing. By focusing their attention on what is clearly one of the fastest and most profitable growing industries in the world, they can be the market leader within a precise demographic; an achievement that would be truly paramount. It the belief of Taj and LoboGaming that their current endeavors are the most successful strategy for capturing the largest share in India’s massive gaming market.