|
Bingo Boogie to shake up the World of Online Bingo
12
October 2005
Jackpot Gaming recently announced the
release of its brand new online bingo website:
BingoBoogie.co.uk. The reason behind the creation of
this new bingo site was to reach out to the female
gambling audience, as the current world of online
gambling is predominantly male. Jackpot Gaming hopes to
remove the gambling gap between the sexes with Bingo
Boogie, which has been designed specifically to attract
a young, hip female audience.
Altogether Jackpot Gaming offers two 90-ball bingo
rooms, and a variety of complementary games that include
slots, video poker, blackjack and much more. Jackpot
Gaming is quickly moving up in the online casino gaming
industry, and shows no signs of stopping.
Jackpot Gaming was founded by two previous directors
from a casino marketing service group based out of
London, known as Elektronik Media Services. The Jackpot
Gaming goal is to make Bingo Boogie the ultimate place
to be for working women aged 18-55, whom they believe
have been shafted in the gambling world due to the fact
that the largest online gambling market is primarily
focused on poker.
According to the director of marketing for Jackpot
Gaming Ltd. , Sarah-Jane Connors, Bingo is not like any
other form of online gambling. The reason is because the
audience is incredibly different compared to other
gambling game genres. Therefore, the Jackpot Gaming team
believes that in order for a bingo site to be successful
it must be exceptional, and combine game education,
decent chat rooms, prizes and fun and excitement with
low-stake games.
There is little doubt that the UK online Bingo market
will sky rocket in the upcoming two years, and in terms
of attracting customers, many believe it may actually
outdo poker. Jackpot Gaming firmly feels that Bingo
Boogie has every opportunity to become the popular
youthful female equivalent to the more male-based sites
such as Paradise Poker and PartyPoker.
|
|